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44B · Incident

Philip Morris used AI to generate public opposition to EU rules

Date
July 22, 2026
Category
Deepfake
Source
AI Incident Database

Summary

Tobacco giant Philip Morris used AI to generate hundreds of fake "citizen" responses opposing tougher EU rules on vapes, with the Netherlands among the countries worst affected, an investigation by broadcaster NOS and the journalism platfor ... (https://incidentdatabase.ai/cite/1590#7560)

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