The problem of principle component analysis (PCA) is traditionally solved by spectral or algebraic methods. We show how computing the leading principal component could be reduced to solving a \textit{small} number of well-conditioned {\it convex} optimization problems. This gives rise to a new efficient method for PCA based on recent advances in stochastic methods for convex optimization. In particular we show that given a $d\times d$ matrix $\X = \frac{1}{n}\sum_{i=1}^n\x_i\x_i^{\top}$ with top eigenvector $\u$ and top eigenvalue $λ_1$ it is possible to: \begin{itemize} \item compute a unit vector $\w$ such that $(\w^{\top}\u)^2 \geq 1-ε$ in $\tilde{O}\left({\frac{d}{δ^2}+N}\right)$ time, where $δ= λ_1 - λ_2$ and $N$ is the total number of non-zero entries in $\x_1,...,\x_n$, \item compute a unit vector $\w$ such that $\w^{\top}\X\w \geq λ_1-ε$ in $\tilde{O}(d/ε^2)$ time. \end{itemize} To the best of our knowledge, these bounds are the fastest to date for a wide regime of parameters. These results could be further accelerated when $δ$ (in the first case) and $ε$ (in the second case) are smaller than $\sqrt{d/N}$.