We investigate the performance of the standard GREEDY algorithm for cardinality constrained maximization of non-submodular nondecreasing set functions. While there are strong theoretical guarantees on the performance of GREEDY for maximizing submodular functions, there are few guarantees for non-submodular ones. However, GREEDY enjoys strong empirical performance for many important non-submodular functions, e.g., the Bayesian A-optimality objective in experimental design. We prove theoretical guarantees supporting the empirical performance. Our guarantees are characterized by a combination of the (generalized) curvature α and the sub-modularity ratio γ. In particular, we prove that GREEDY enjoys a tight approximation guarantee of 1/α (1 - e-γα) for cardinality constrained maximization. In addition, we bound the submod-ularity ratio and curvature for several important real-world objectives, including the Bayesian A-optimality objective, the determinantal function of a square submatrix and certain linear programs with combinatorial constraints. We experimentally validate our theoretical findings for both synthetic and real-world applications.
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