Online Learning in a Creator Economy

The creator economy is revolutionizing the way in which individuals can profit from their engagement with online platforms. In this paper, we initiate the formal study of online learning in a creator economy by modeling it as a three-party game between users, a platform, and content creators. The platform interacts with creators through contracts under a principal-agent framework and with users via a recommender system. We study how the platform can jointly optimize contracts and recommendation policies in an online learning setting. We analyze return-based and feature-based contracts. Under smoothness assumptions, return-based contracts achieve regret <tex xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">$\Theta(T^{2/3})$</tex>. For feature-based contracts, we introduce an intrinsic dimension <tex xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">$d$</tex> and prove a regret bound <tex xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">$\mathcal{O}(T^{(d+1)/(d+2)})$</tex>, which is tight for linear families.

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