Generative artificial intelligence enhances creativity but reduces the diversity of novel content

Creativity is core to being human. Generative artificial intelligence (GenAI) holds promise for humans to be more creative by offering new ideas, or less creative by anchoring on GenAI ideas. We study the causal impact of GenAI on the production of a creative output in an online experimental study where some writers are could obtain ideas for a story from a GenAI platform. Access to GenAI ideas…