Accurate explicit and implicit product identification in search queries is critical for enhancing user experiences, especially at a company like Adobe which has over 50 products and covers queries across hundreds of tools. In this work, we present a novel approach to training a product classifier from user behavioral data. Our semantic model led to>25% relative improvement in CTR (click through rate) across the deployed surfaces; a>50% decrease in null rate; a 2x increase in the app cards surfaced, which helps drive product visibility.