We provide the first nearly-linear time algorithm for approximating 𝓁_{q → p}-norms of non-negative matrices, for q ≥ p ≥ 1. Our algorithm returns a (1-ε)-approximation to the matrix norm in time Õ(1/(q ε) ⋅ nnz(A)), where A is the input matrix, and improves upon the previous state of the art, which either proved convergence only in the limit [Boyd '74], or had very high polynomial running times [Bhaskara-Vijayraghavan, SODA '11]. Our algorithm is extremely simple, and is largely inspired from the coordinate-scaling approach used for positive linear program solvers. Our algorithm can readily be used in the [Englert-Räcke, FOCS '09] to improve the running time of constructing O(log n)-competitive 𝓁_p-oblivious routings.