Multimodal retrieval systems are becoming increasingly vital for cutting-edge AI technologies, such as embodied AI and AI-driven digital content industries. However, current multimodal retrieval tasks lack sufficient complexity and demonstrate limited practical application value. It inspires us to design Instance-Driven Multimodal Image Retrieval (IDMR), a novel task requiring models to retrieve images containing the same instance as a query image while matching a text-described scenario. Unlike existing retrieval tasks focused on global image similarity or category-level matching, IDMR demands fine-grained instance-level consistency across diverse contexts. To benchmark this capability, we develop IDMR-bench using real-world object tracking and first-person video data. Addressing the scarcity of training data, we propose a cross-domain synthesis method that creates 557K training samples by cropping objects from standard detection datasets. Our Multimodal Large Language Model (MLLM) based retrieval model, trained on 1.2M samples, outperforms state-of-the-art approaches on both traditional benchmarks and our zero-shot IDMR-bench. Experimental results demonstrate previous models' limitations in instance-aware retrieval and highlight the potential of MLLM for advanced retrieval applications. All project materials, including the dataset, code, models, and video demonstrations, are available on our project homepage: https://bwliu01.github.io/IDMR/.