Quantum neural networks (QNNs) are widely used as trainable models for solving variational problems, where their ability to represent complex functions directly determines performance. However, accurately quantifying this expressivity remains a major challenge, limiting the understanding of the expressive power of QNNs. Here, we introduce the effective rank κ as a quantitative measure of expressivity. We show that the expressivity of a QNN is determined by the interplay of three factors: the dataset, the measurement operators, and the circuit structure. Unlike conventional metrics based on parameter sampling or entanglement structure, κ captures the number of independent parameters that effectively contribute to the model output, providing an operational and data-dependent characterization of expressivity while avoiding costly parameter sampling. We demonstrate that κ can reach its theoretical maximum 4n−1 for an n-qubit system when the circuit architecture, input distribution, and measurement protocol are jointly optimized. Leveraging this insight, we employ κ as a design objective within a reinforcement learning framework with a self-attention transformer agent to automatically discover highly expressive circuit architectures. Our results show that the proposed approach efficiently identifies high-performing circuit configurations, outperforming heuristic designs and random search in terms of sample efficiency. By bridging theoretical characterization with automated design, our approach provides a practical, scalable, and computationally efficient route for constructing expressive quantum circuits, advancing the development of quantum machine learning models.
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