Digital Technology: An Influential Factor in Investment Decision Making

The purpose of this study is to present a conceptual framework for thinking about the role of digital technology and highlights the factors which influence the investors to make the investment decision. Researchers examined the change found in the behavior of individual investors before and after digitalization. Researchers have also identified the various benefits which an investor derives from the use of digital technology as it’s an open platform to compare available investment solutions, possibility of easy comparison of return, internet posting to choose investment related options, self decision to make investment without human involvement which showcase the influence of the information (available through internet via websites application) on the behavior of an individual investor i.e. how does he react to particular information received (e.g. what impact internet posting have on the decision of an investor). In addition to this, the use of digital technology has also changed the way of presenting a piece of information to the investors to reach at investment conclusion.