Influencing Factors on Financial Management: A Critical Analysis Based on Case Study

Social commerce platforms have revolutionized how businesses interact with customers, leveraging social media channels to enable direct transactions and drive engagement. This research examines the impact of social commerce data sharing, confidence in sharing commerce, and perceived privacy concern on purchase decision using a conceptual framework that describes the connection between these elements. Using an internet questionnaires focused at customers in developing Asian markets, information was gathered through emails. Using partial least squares structural equation modeling (PLS-SEM) methodologies, the data was examined. The results show that social commerce information-sharing activities reduce perceived privacy concerns while promoting confidence in sharing commerce platforms. It has the potential to greatly enhance decisionmaking and buying intention. This research shows the connection between purchasing intention, perceived privacy concern, and data sharing in social commerce. It highlights very crucial it is to take these structures into perspective while doing social commerce research in emerging markets.