Attitude, Intention, and the Use of Artificial Intelligence among Business Management Students in Higher Education Institutions

Artificial intelligence (AI) has become the forerunner of educational technology in recenttimes.Using AI is essential for business management students in higher education institutions.It helps them better understand business management, engage in problemsolving, promote critical thinking, and explore improved options and strategies.However, understanding the usage of AI and the theoretical suggestions regarding its potential benefits is still inconclusive.The need for better technological proficiency among business management students highlights the lack of research on AI applications in business management.Motivated by the recent advocacy for testing new technology-based theories, this research seeks to assess the understanding and concerns of business management students regarding their use of AI.This study adapted Kereluik et al.'s 21st Century Learning Model and Gado et al.'s AI Acceptance Model.Through distributing surveys using Google Forms and conducting semi-structured interviews, this study aims to clarify the use of AI in higher education institutions, ultimately enhancing existing curricula for the relevant courses.