Analysis on the Transformation of Cultural Communication Paradigms in the Field of Generative Artificial Intelligence

The rapid development of generative AI is reshaping the cultural communication ecosystem. With its powerful content generation capabilities, generative AI comprehensively empowers cultural communication, revolutionizing the cultural communication paradigm by expanding its scope, reconstructing its forms, and strengthening its identity. However, this technological empowerment faces three challenges: technological dependency, information cocoons, and decentralization. Therefore, by proposing a strategic coupling of enhancing digital literacy, deepening content creation, and building communication platforms, we can provide theoretical insights for advancing digital cultural communication and offer decision-making support for the implementation of the national cultural digitalization strategy.