Identification of Issues and Innovation Strategies of Chinese AI Cultural Tourism Short Videos

In the era of video content, short videos have emerged as a new channel for cultural tourism marketing. The integration of short videos and cultural tourism has elevated marketing strategies to new heights, offering fresh perspectives for expanding the dissemination and marketing models of the cultural industry. AI technology empowers the cultural tourism sector, driving cultural heritage preservation and innovation. This paper examines the 2024 representative "AI XXX" series of Chinese cultural tourism short videos (such as "AI China", "AI Guangxi", "AI Qingdao", "AI You. Nanjing", "AI Ningbo, Love Ningbo!", and "AI Hainan") as case studies. It explores the visual artistry and existing challenges of AI-driven cultural tourism short videos and proposes future innovation pathways for reference. Keywords: AI, cultural tourism short videos, innovation DOI: 10.7176/NMMC/110-01 Publication date: November 30 th 2025