Boost Giving Program Visibility Across Generative AI Platforms

Every day, more people are taking their search queries to generative AI models. Fundraisers that understand the best practices for optimization stand to benefit from increased visibility among prospective philanthropists and existing supporters. So, what's the secret to getting mentioned in the highly detailed responses AI tools serve to users? According to Justin Seibert, president of Direct Marketing Online (Pittsburgh, PA), fundraising professionals who are well-versed in Search Engine Optimization (SEO) are already prepared for the era of Generative Engine Optimization (GEO) or AI Engine Optimization (AIO), as it's sometimes called. “The industry hasn't quite settled on the official name yet,” Seibert says. While it's uncertain which acronym will stick, another thing is clear: AI models are processing more queries than ever before. “Google's regular search still has 89 percent market share globally, but that's the first time it's dipped below 90 percent in over a decade,” Seibert says. “We're moving more and more towards AI searches.” Source: Justin Seibert, President, Direct Online Marketing, Pittsburgh, PA. Phone (800) 979-3177. E-mail: [email protected]. Website: https://www.directom.com/