AI in the Creative Industries

This chapter examines artificial intelligence's (AI's) transformation of the creative industries, particularly the way professionals work, conduct research, and collaborate. Positioned within the broader discussion of Meaning and Interpretation in Research: Nuance, Objectivity, and the Ethics of Reason, it interrogates the interpretive tensions that arise when human creativity intersects with algorithmic systems. The chapter explores AI both as a technical tool and active collaborator whose outputs require critical evaluation, contextual understanding, and ethical scrutiny. With examples from contemporary creative practice it considers how AI can enhance productivity, expand aesthetic possibilities, and support more inclusive and informed research processes. Ultimately, this chapter argues for an ethically grounded, nuanced approach to integrating AI in creative workflows. One that preserves human interpretive agency while using the technological capacities that increasingly shape the cultural landscape.