Examining the Incorporation of AI in Academic Research: The Case of Higher Education in the Marrakech-Safi Region

This paper examines the incorporation of Artificial Intelligence (AI) technologies in academic research within the Marrakech-Safi region of Morocco, specifically regarding their use by university academics. This research investigates the prospects, obstacles, and ethical considerations related to AI adoption in Moroccan higher education institutions through semi-structured interviews with academics at Cadi Ayyad University. The research indicates that AI is significantly improving research productivity, promoting interdisciplinary collaboration, and providing novel answers to rising academic difficulties. Nonetheless, other challenges persist, including deficient infrastructure, poor training, and the absence of comprehensive policies to govern AI use. The article concludes with policy recommendations at aimed to enhance the efficient implementation of AI for the optimisation of research methods in the region.