The integration of Artificial Intelligence (AI) into people analytics presents a transformative opportunity for human resource management, yet it introduces critical ethical challenges. This chapter examines the central tension in balancing the efficiency of automation with the imperatives of employee privacy and algorithmic fairness. It argues that navigating this triad is a strategic necessity, not merely a technical concern. The analysis moves from foundational ethical principles to an operational framework for implementation, emphasizing governance, transparency, and human oversight. Finally, the chapter explores the profound social, practical, ethical, and managerial implications of AI-driven HR, concluding that a proactive, principled approach is essential to foster trust, mitigate risk, and build more humane and equitable workplaces.
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