When Algorithms Create Culture: An Integrative Model of Consumer Acceptance of AI-Generated Music

Background: The rapid advancement of generative artificial intelligence is transforming music composition from an exclusively human-centric activity into a hybrid human–algorithmic domain. Despite technological progress and growing commercial integration, consumer acceptance of AI-generated music remains empirically underexplored. Methods: This study formulates and empirically evaluates a multidimensional theoretical model integrating nine frameworks—including UTAUT2, parasocial interaction theory, anthropomorphism theory, authenticity theory, and innovation resistance theory—through a quantitative cross-sectional survey of 466 young adults aged 17–28. Confirmatory factor analysis and multiple regression analysis (with robust standard errors) were employed. Results: The model explained 63.6% of the variance in behavioral intention (R2 = 0.636). Five constructs emerged as significant predictors: hedonic motivation (β = 0.136, p = 0.017), parasocial relationships (β = 0.121, p = 0.002), social influence (β = 0.126, p = 0.002), performance expectancy (β = 0.102, p = 0.019), and innovation resistance (β = −0.089, p = 0.029). Authenticity concerns, ethical AI concerns, anthropomorphic perceptions, and technological substitution fears were non-significant in the multivariate model. Conclusions: Young consumers’ acceptance of AI-generated music is primarily driven by experiential, social, and relational factors rather than ethico-cultural concerns. These findings have substantive implications for creative industries navigating algorithmic cultural production.

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