Artificial Intelligence has modified different aspects of modern life. It is being used in enhancing efficiency, automation and decision making across various fields. However, it introduced ethical challenges developed by rapid advancement of AI technologies, particularly concerning the digital exploitation of women through AI-generated deepfakes. This articles examine the ethical implication of such misuse by exploring issues of consent, privacy, dignity, and accountability. It also examines the gender-based digital violence against women and children with serious psychological and social consequences for victims. The inadequacy of existing legal frameworks in managing these emerging threats has also been highlighted in this article. The article also emphasizes the need for stronger ethical standards and regulatory mechanisms, and platform responsibility. The article underscores that technological innovation must be guided by principles that protect fundamental rights and prevent the misuse of AI against vulnerable groups.
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