METHODOLOGICAL INSIGHTS INTO AI-BASED BUSINESS ENGLISH VOCABULARY ENHANCEMENT/ԱՐՀԵՍՏԱԿԱՆ ԲԱՆԱԿԱՆՈՒԹՅԱՄԲ ՀԻՄՆՎԱԾ ԳՈՐԾԱՐԱՐ ԱՆԳԼԵՐԵՆԻ ԲԱՌԱՊԱՇԱՐԻ ԲԱՐԵԼԱՎՄԱՆ ՄԵԹՈԴԱԲԱՆԱԿԱՆ ՀԻՄՈՒՆՔՆԵՐԸ/МЕТОДОЛОГИЧЕСКИЕ ПОДХОДЫ К СОВЕРШЕНСТВОВАНИЮ ЛЕКСИЧЕСКОГО ЗАПАСА ПО ДЕЛОВОМУ АНГЛИЙСКОМУ ЯЗЫКУ В КОНТЕКСТЕ ИСПОЛЬЗОВАНИЯ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА

This study examines the methodological foundations of AI-based Business English vocabulary instruction supported by artificial intelligence (AI). Drawing on the potential of natural language processing technologies, adaptive learning platforms, ChatGPT and Chatbots, it identifies advanced, personalized, and context-driven instructional approaches. The integration of AI tools contributes to increased learning efficiency while fostering learner autonomy and the development of communicative competence. The research explores practical trends aimed not only at implementing and enhancing vocabulary teaching methods across AI business-related fields, particularly marketing, management, finance, and accounting, but also at advancing digital communication skills.