APPLYING DATA MINING IN CUSTOMER RELATIONSHIP MANAGEM ENT

Abstract

In this article we are going to define the overall customer relationship management (CRM) and Data mining, Factors between the tec hniques and software to "data mining" in "CRM" and the interaction between two concepts. For this purpose and after that in past studies and reports on issues of "data mining" and "CRM" took place between them. The effect of "data mining" and extract laten t information from large databases of valuable customer has made their determination, and maintenance in order to attract customers through its taken a step forward and ultimately achieve profitability and efficiency are good.