Research on the Current Situation of the Application of Artificial Intelligence in Media Field and Countermeasures

Abstract

With the progress of modern media technology and the rise of the intelligent waves, the media form continues to enrich, and the form and production mode of news reports gradually become increasingly diverse. The integration of intelligent technology and traditional news represents the new trend of the future development of the media industry. This paper analyses the connotation of AI and its application in the media industry. The media industry will enter a new era in which all things are media, all things are interconnected and screen-free coexistence. The changes in communication process, efficiency and form do not replace the media, but serve the human society. By enumerating and analyzing practical application of AI application in media, the machine news product form under the background of artificial intelligence, application generality and its influence on the media industry are introduced and discussed in this paper, and further some suggestions on optimizing the development path of intelligent media are put forward to shed some lights on the future development of the media industry.