A Hybrid Travel Recommender System for Group Tourists

Abstract

Travel recommender systems (TRSs) are developed as information filtering tools to provide travel decision-making support. They make personalised recommendations based on the user’s preferences. People tend to make group travel decisions based on trip-specific motivations. The current Group Travel Recommender Systems (GTRSs) exploit individual user’s preferences and make group recommendations by aggregating profiles or aggregating recommendations. Although aggregation is a straightforward way to combine the preferences of different group members, it has been critiqued on overlooking of the group dynamics. Interaction needs among tourists’ have a great influence on group travel preference. This proposed study explores a conceptual framework for a hybrid group travel recommender system based on this consideration