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204 matches · Consumer Behavior in Brand Consumption and Identification

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001AI Advertising and Seller Innovation: The Asymmetric Role of Prior ExperienceOpenAlexPaperBongjin Sohn, Sang Pil Han et al.Aug 15
002The Cost of Transparency: How AI Disclosure Shapes Consumer Responses in Digital AdvertisingOpenAlexPaperEdiz Kerim, Gavin Murphy et al.Aug 15
003From Political Filter Bubbls to Fashion Consumption: Revisiting the Impact of Filter Bubble Perception on Brand Loyalty in Algorithm-Driven Fashion PlatformsOpenAlexPaperHanna Park, Jaeseok Jeong7 days ago
004Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video AdvertisementsOpenAlexPaperMariia Shitova, Agnieszka Kabalska et al.Jul 23
005Understanding the role of artificial intelligence in luxury brand managementOpenAlexPaperValentina Chiaudano, Hafsa ShakilJul 18
006Consumer responses to AI-designed virtual luxury products: a double-edged sword for perceived brand innovativeness and authenticityOpenAlexPaperXiaofei Bai, Hao Zhang et al.Jul 17
007THE FUTURE OF HUMAN AUTHENTICITY: REDEFINING AUTHENTICITY AS A PREMIUM PRODUCTOpenAlexPaperSugunapriya T, Sanjeev KJul 6
008User interaction with digital platforms: A consumer protection perspectiveOpenAlexPaperNellie Lew, Devesh RavalJul 6
009AI Advertising and Sellers' Innovation DecisionsOpenAlexPaperDaeun Jeong, Bongjin Sohn et al.Jul 5
010How Identity Types and Intelligence Levels of Digital Humans Affect Consumer Purchase DecisionsOpenAlexPaperTuotuo Qi, Tianmei Wang et al.Jul 3
011From Stated Perception to Revealed Choice: A Pre-Registered Instrument for the Choice-Perception Gap in AI Brand Perception (PRISM-C)OpenAlexPaperDmitry ZharnikovJul 2
012From Stated Perception to Revealed Choice: A Pre-Registered Instrument for the Choice-Perception Gap in AI Brand Perception (PRISM-C)OpenAlexPaperDmitry ZharnikovJul 2
013Reinterpreting the Dimensions of Brand Authenticity - A Study in the Context of Generative AI -OpenAlexPaperSung Mi WooJun 30
014The Human Agentic GapOpenAlexPaperTim de RosenJun 26
015The Human Agentic GapOpenAlexPaperTim de RosenJun 26
016Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital MarketingOpenAlexPaperZheng-Jun Jin, Kwang-Su Lee et al.Jun 16
017Branding as a higher-order dynamic capability: a dynamic capability theory framework for governing brand meaning in AI-driven marketsOpenAlexPaperAbozar MohammadiJun 15
018Dark Brand: The AI-Assembled Brand Image as a New Object of Brand ManagementOpenAlexPaperAndy YangJun 13
019Dark Brand: The AI-Assembled Brand Image as a New Object of Brand ManagementOpenAlexPaperAndy YangJun 13
020Servant, Partner, or Competitor? How Embodied AI Role Positioning Influences Consumer's Purchase Intention Through Threat Perception and Feelings of DominanceOpenAlexPaperCrystal T. Lee, Yung‐Cheng ShenJun 5
021Reexamining Consumer Memory in the Age of Artificial IntelligenceOpenAlexPaperSuwakitti Amornpan, Sasawan Heingraj et al.Jun 1
022Sosyal Değer Yönelimi, eWOM ve Olumsuzluk Önyargısı: Çok Katmanlı Deneysel ve NLP Temelli Bir AnalizOpenAlexPaperGökcan ZülfikaroğluMay 31
023Sosyal Değer Yönelimi, eWOM ve Olumsuzluk Önyargısı: Çok Katmanlı Deneysel ve NLP Temelli Bir AnalizOpenAlexPaperGökcan ZülfikaroğluMay 31
024When AI Meets Advertising Creative: Attitudinal Effects of AI-Generation Disclosures for Copy and VisualsOpenAlexPaperQingyuan Yang, Benjamin K. Johnson et al.May 27
025From Information Retrieval to Agentic Action: A Framework for Brand Visibility in AI-Mediated MarketsOpenAlexPaperMarcos Guimarães FigueiraMay 18
026Visual Dark Patterns on Multimodal LLMs in Shopping Contexts: Vigilance Over AnchoringOpenAlexPaperHaoran XuMay 15
027Visual Dark Patterns on Multimodal LLMs in Shopping Contexts: Vigilance Over AnchoringOpenAlexPaperHaoran XuMay 15
028Visual Dark Patterns on Multimodal LLMs in Shopping Contexts: Vigilance Over AnchoringOpenAlexPaperHaoran XuMay 15
029Visual Dark Patterns on Multimodal LLMs in Shopping Contexts: Vigilance Over AnchoringOpenAlexPaperHaoran XuMay 14
030To label, or not to label: how culture shapes autonomy and consumer responses to AI-labelled appliancesOpenAlexPaperJungsun Cho, Eunha Han et al.May 11
031User emotional mechanisms and consumption conversion in AI-generated trend toy blind boxesOpenAlexPaperXueting Yang, Xudong Bao et al.May 6
032Generative hostility: The nexus between negative design features of AI advertising and consumers’ online retaliatory behaviorsOpenAlexPaperJun Yin, L J ZhangApr 29
033Impact of integrating generative AI into consumer-generated advertising campaigns on creators’ brand relationship qualityOpenAlexPaperYufan Jian, Jinting Xi et al.Apr 25
034Del consumidor al sujeto marca: una propuesta de resignificación desde la metamodernidad y el branding de trato justoOpenAlexPaperHermelinda Camirra GouveiaApr 20
035Brand misalignment and consumer backlash: retaliation in sociopolitical digital commerceOpenAlexPaperHasan Zahid, Sabir Ali et al.Apr 17
036Optimal Response Formats for AI Brand Perception Measurement: Evidence for a J-Shaped Rate-Distortion CurveOpenAlexPaperDmitry ZharnikovApr 12
037AI-Driven Product Recommendation Systems Informed by Emotional ResponsesOpenAlexPaperA. A. Jayashree Prabhakar, V. N. Sudheer et al.Apr 9
038Unpacking negative brand engagement: the role of brand and chatbot expectation violationOpenAlexPaperYoussra El Midaoui, Laurence Dessart et al.Apr 1
039AESTHETIC INTELLIGENCE IN COCA-COLA’S 2024 ‘CREATE REAL MAGIC’ CAMPAIGN: GENERATIVE AI AND VISUAL STORYTELLINGOpenAlexPaperI Gusti Agung Rangga LaweMar 31
040AI storytelling for global consumers: does it improve luxury brand experience and what is the role of culture?OpenAlexPaperOlga Nechaeva, Costanza DasmiMar 30
041Decoding Direct-to-Consumer brand purchase behaviour among young consumers: role of Fear of Missing Out and AI-enabled recommendationsOpenAlexPaperDevkant Kala, Dhani Shanker ChaubeyMar 29
042When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitudeOpenAlexPaperDemin Wan, Pengyi Shen et al.Mar 27
043Understanding consumers' perceived credibility bias and reactions to online disclosures of transgressions by foreign vs domestic brandsOpenAlexPaperShaofeng Yuan, Ruohan Li et al.Mar 25
044Emotional Resonance and AI-Driven Consumer Behavior: A Hybrid Framework for Decision-Making in Digital MarketsOpenAlexPaperCan SerezMar 22
045Emotional Resonance and AI-Driven Consumer Behavior: A Hybrid Framework for Decision-Making in Digital MarketsOpenAlexPaperCan SerezMar 22
046Strategic Emotional Alignment in AI-Driven Markets: A Behavioral and Analytical Framework for Modern Consumer Decision SystemsOpenAlexPaperCan SerezMar 22
047Strategic Emotional Alignment in AI-Driven Markets: A Behavioral and Analytical Framework for Modern Consumer Decision SystemsOpenAlexPaperCan SerezMar 22
048The Atom-Cloud-Fact Epistemological Pipeline: From Financial Document Processing to Brand Perception ModelingOpenAlexPaperDmitry ZharnikovMar 10
049Dancing for Taste: The Impact of AI and Human Influencers on Aesthetic Perception and Purchase Intention for Food ProductsOpenAlexPaperDefang Sha, Kai Zhang et al.Mar 6
050From Laughs to Lasting Sales: An Interview with Orlando Wood on Creative Ads That Drive ResultsOpenAlexPaperOrlando Wood, Christina Knight et al.Mar 1
051Exploration of Confirmation Bias and Its Effects on Financial and Marketing DecisionsOpenAlexPaperYuxiang YanFeb 28
052The Atom-Cloud-Fact Epistemological Pipeline: From Financial Document Processing to Brand Perception ModelingOpenAlexPaperDmitry ZharnikovFeb 28
053The Atom-Cloud-Fact Epistemological Pipeline: From Financial Document Processing to Brand Perception ModelingOpenAlexPaperDmitry ZharnikovFeb 28
054The Impact of Human-Likeness and Trustworthiness on Advertising Effect in Celebrity-Virtual Human Hybrid AdvertisingOpenAlexPaperSong Yi SuhFeb 28
055Impact of AI-Driven Narrative Marketing Strategies on the Consumer Decision-Making ProcessOpenAlexPaperFarheen Zaki Sayyad, Aafreen Shaikh et al.Feb 27
056AI-Augmented Authenticity: Multimodal Artificial Intelligence and Trust Formation in Cultural Consumer EvaluationOpenAlexPaperMartina Arsić, Ivana Brdar et al.Feb 20
057Anthropomorphic AI traits and roles in customer journeys: a systematic review and the interaction–activation–outcome frameworkOpenAlexPaperMd Al Amin, Sayed Elhoushy et al.Feb 4
058Addressing False Brand Information in the MarketplaceOpenAlexPaperClaudiu V. DimofteFeb 3
059Brand Authenticity in AI-Mediated Ecosystems: Rethinking Narrative Coherence and Consumer TrustOpenAlexPaperLuis Henrique BeiJan 21
060Brand Authenticity in AI-Mediated Ecosystems: Rethinking Narrative Coherence and Consumer TrustOpenAlexPaperLuis Henrique BeiJan 21

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