001 Exploring artificial intelligence adoption in digital marketing using snowball sampling: A qualitative study of small retail businesses in Cape Town OpenAlex Paper Steven Lububu, Monique Harris et al. 6 days ago 002 Next-Gen Marketing: Combining AI Precision with Automated Customer Journeys OpenAlex Paper Dash Satyabrata, Sasmita Panigrahi 6 days ago 003 Next-Gen Marketing: Combining AI Precision with Automated Customer Journeys OpenAlex Paper Dash Satyabrata, Sasmita Panigrahi 6 days ago 004 Impact of Faster R-CNN Object Detection on Category Preferences in Artistic Retail Shelf Display Decisions OpenAlex Paper Zenan Kang Jul 24 005 Digital Marketing Transformation: Challenges and Opportunities of Modern Marketing Technologies OpenAlex Paper Shulhina Liudmyla Qiao Dong Jul 21 006 Transforming Consumer Behaviour through Artificial Intelligence: A Review of Digital Marketing Innovations OpenAlex Paper Vivekananthan Thiyagarajan, M. K. Ganeshan Jul 21 007 AI-Driven Enhancements to Customer Experience: A Causal Case Study of Yassir's Retail Super-App in North Africa OpenAlex Paper Ahmed DJITLI Jul 20 008 AI-Driven Enhancements to Customer Experience: A Causal Case Study of Yassir's Retail Super-App in North Africa OpenAlex Paper Ahmed DJITLI Jul 20 009 Robotics and Retail OpenAlex Paper Ruchika Rastogi, Swati Gupta et al. Jul 17 010 Is Your Subscription Business Prepared for the Agentic Commerce Era? OpenAlex Paper subscription easy Jul 14 011 Is Your Subscription Business Prepared for the Agentic Commerce Era? OpenAlex Paper subscription easy Jul 14 012 Neuromarketing Is Revolutionizing Consumer Decision-Making OpenAlex Paper Jyoti Rani, S.K Yadav et al. Jul 10 013 Scrolling, Clicking, Buying OpenAlex Paper Ankita Pathak, Majdi Anwar Quttainah Jul 10 014 Music with a soul? Examining consumers’ evaluations of AI-generated music OpenAlex Paper Elyria Kemp, X Zhang et al. Jul 8 015 From Market Potential to Real Value: A Multi-Stage Study of Customer Adoption in AI-Driven Fashion Styling OpenAlex Paper Yanbo Zhang Jul 6 016 THE IMPACT OF AI ON CONSUMER BUYING BEHAVIOUR IN E-COMMERCE PLATFORM: A STUDY CONDUCTED IN KARNATAKA OpenAlex Paper Chaitanya.B Chaitanya.B Jul 1 017 Impact of Artificial Intelligence-Driven Personalization on Consumer Purchase Decisions in E-Commerce OpenAlex Paper Gupta ., Ayush . et al. Jun 30 018 Examining the Antecedents of Continuous Usage Intention for Smart Self-Service Automated Kiosks in Bangkok OpenAlex Paper Kom Campiranon, Anderson Ngelambong et al. Jun 26 019 Understanding digital assistant attributes, customer perceived values and purchase intention in AI-driven retail interaction: a qualitative enquiry OpenAlex Paper Md. Shahinur Rahman, Jing Zhang et al. Jun 25 020 Understanding impulse buying through consumers’ perceptions of AI-Driven personalized advertising: An integrated S-O-R and ELM perspective OpenAlex Paper Sunjida Alam, Md. Asaduzzaman Babu et al. Jun 25 021 Artificial Intelligence in Marketing OpenAlex Paper Parihar Suresh Dahake Jun 24 022 AI-DRIVEN PERSONALIZATION AND PURCHASE DECISION: THE MISSING ROLE OF CUSTOMER TRUST IN AI OpenAlex Paper Devanshi Sharma, Shivang Dwivedi Jun 23 023 Artificial intelligence-powered digital marketing and customer relationship management capabilities for e-retailers in Argentina and Mexico OpenAlex Paper Chen Jie Jun 19 024 Interactive Shopping Behavior and Its Influence on Consumer Purchasing Decisions OpenAlex Paper Yusak Taufan Jun 19 025 THE CHANGING DYNAMICS OF MARKETING IN THE DIGITAL ERA: A SOCIOLOGICAL ANALYSIS OF CONSUMER BEHAVIOUR, TECHNOLOGY AND HUMAN RELATIONSHIPS OpenAlex Paper Sandeep Kumar Jun 19 026 THE CHANGING DYNAMICS OF MARKETING IN THE DIGITAL ERA: A SOCIOLOGICAL ANALYSIS OF CONSUMER BEHAVIOUR, TECHNOLOGY AND HUMAN RELATIONSHIPS OpenAlex Paper Sandeep Kumar Dey Jun 19 027 Artificial Intelligence in Marketing of Electronic Goods: Consumer Perspectives from Raipur City OpenAlex Paper Amit Kumar Agrawal, Vinod Kumar Pandey Jun 18 028 Retail and Ecommerce-Voice Enabled Shopping Experience and Personalized Recommendations OpenAlex Paper Lingaraj Kalgudi, S. Supreeth et al. Jun 17 029 The Evolution of Artificial Intelligence in Digital Consumer Behaviour: A Bibliometric and Science Mapping Study (2006–2026) OpenAlex Paper Ms. Surbhi Kansal, Dr. Manita Arora, Dr. Anil Kumar Goyal Jun 15 030 When AI Fails: The Impacts of Hallucinations and Service Errors on Customer Loyalty and Word of Mouth OpenAlex Paper Daniel Belanche, Luis V. Casaló et al. Jun 15 031 Retail and Electronic Commerce in the Era of Generative Artificial Intelligence: A Novel RAI-CE Theoretical Framework for AI-Driven Consumer Ecosystems OpenAlex Paper Jincheng Zhang Jun 12 032 Yapay Zekâ Çağında Tüketicilerin Sanal Asistanlara Yaklaşımları OpenAlex Paper Şahnaz Ekşioğlu Jun 11 033 CUSTOMER CARE IN THE AGE OF AI: CURRENT PERCEPTIONS AND FUTURE EXPECTATIONS OpenAlex Paper Marita Skjuve Jun 3 034 The phygital intelligence value experience (PHIVE) matrix: the <i>good</i> , the <i>bad</i> , and the <i>ugly</i> of AI marketing for customer experience design OpenAlex Paper Wided Batat Jun 2 035 Consumer’s Acceptance of In-Store Retail AI Powered Technology: Use of Digital Tools and New Product Trial OpenAlex Paper Dale A Cake, Wooyang Kim Jun 1 036 PSYCHOGRAPHIC SEGMENTATION REIMAGINED: NEW MODELS OF CONSUMER MINDSETS OpenAlex Paper P. VaraPrasada Rao, Sonakshi Jaiswal Jun 1 037 AI-DRIVEN PERSONALIZATION AND PURCHASE DECISION: THE MISSING ROLE OF CUSTOMER TRUST IN AI OpenAlex Paper Devanshi Sharma, Shivang Dwivedi May 31 038 Marketing in the Age of Digital Disruption: Transformations, Challenges, and Strategic Responses OpenAlex Paper Sumedha Mandar Taru, Isha Vijay Shelar et al. May 31 039 Marketing in the Age of Digital Disruption: Transformations, Challenges, and Strategic Responses OpenAlex Paper Sumedha Mandar Taru, Isha Vijay Shelar et al. May 31 040 SISTEMA DE ASISTENCIA PARA LISTAS DE COMPRA MEDIANTE CHATBOT, VISIBILIDAD DE INVENTARIO Y OPTIMIZACIÓN DE RUTAS BASADA EN EL ALGORITMO DE DIJKSTRA OpenAlex Paper Iván Gallardo Bernal, Lorena Inés Bernal Mendoza et al. May 31 041 Understanding generative AI continuance in e-retailing: an extended motivation–opportunity–ability perspective OpenAlex Paper Xuân Cù Lê May 30 042 AI-driven personalization and impulsive buying in e-commerce: a bibliometric analysis of research trends among Millennials and Generation Z OpenAlex Paper Alain Monica George, Rupa R et al. May 29 043 From Reactive Engagement to Predictive Intelligence: A Bibliometric Review of AI-Driven Moment Marketing OpenAlex Paper Gyanendra Kumar, Sukanta Kumar Baral May 23 044 IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ON FAST MOVING CONSUMER GOODS (FMCG) BUYING BEHAVIOUR AMONG YOUTH IN JALGAON CITY OpenAlex Paper Swati Wani May 22 045 IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ON FAST MOVING CONSUMER GOODS (FMCG) BUYING BEHAVIOUR AMONG YOUTH IN JALGAON CITY OpenAlex Paper Swati Wani May 22 046 A EVOLUÇÃO DO MARKETING 1.0 AO MARKETING 7.0: TRANSFORMAÇÕES TECNOLÓGICAS, COMPORTAMENTAIS E ESTRATÉGICAS NA ERA DA INTELIGÊNCIA ARTIFICIAL OpenAlex Paper Alessandro Manoel Moreira, MOREIRA, A. M., Denise Cristina Dallaqua Moreira, MOREIRA, D. D. May 21 047 A EVOLUÇÃO DO MARKETING 1.0 AO MARKETING 7.0: TRANSFORMAÇÕES TECNOLÓGICAS, COMPORTAMENTAIS E ESTRATÉGICAS NA ERA DA INTELIGÊNCIA ARTIFICIAL OpenAlex Paper Alessandro Manoel Moreira, MOREIRA, A. M., Denise Cristina Dallaqua Moreira, MOREIRA, D. D. May 21 048 ADOPTION OF AI CHATBOTS IN SMALL GROCERY RETAILING: OPPORTUNITIES, CHALLENGES AND IMPLICATIONS OpenAlex Paper Shridevi Narawade, Dr. Vivek V Yawalkar May 21 049 ADOPTION OF AI CHATBOTS IN SMALL GROCERY RETAILING: OPPORTUNITIES, CHALLENGES AND IMPLICATIONS OpenAlex Paper Shridevi Narawade, Dr. Vivek V Yawalkar May 21 050 Smart Kitchens in Luxury Hotels: Implementation and Future Trends OpenAlex Paper Ricky Gupta May 20 051 Algorithmic Performance Expectations and Impulsive Buying in E-Commerce: Trust in Algorithm-Generated Recommendations as a Mediator OpenAlex Paper Syahida Norviana, Victoria Kusumaningtyas Priyambodo et al. May 18 052 Leveraging Agentic AI for Hyper-Personalized Experiences: Empirical Evidence from Indian Retail Sector OpenAlex Paper 1T. Chaitanya Lakshmi, 2N.A. Francis Xavi et al. May 18 053 Smart Technology and Robotics Applications in the Hospitality Industry in Türkiye: Potential Advantages and Challenges OpenAlex Paper Buse KEKEÇ, Gül ERKOL BAYRAM May 18 054 Development of an Innovative Strategy for QSR Chain Expansion into Asian Markets: A Case Study of Dodo Pizza OpenAlex Paper Artur Khafetulin, Dayana Gugutishvili May 11 055 Impact of AI-Powered Personalization on Consumer Purchase Behaviour: The Mediating Role of Trust and Customer Satisfaction OpenAlex Paper Abhimanyu Mukherjee, Dr. Ram Kumar Sahu May 9 056 Impact of AI-Powered Personalization on Consumer Purchase Behaviour: The Mediating Role of Trust and Customer Satisfaction OpenAlex Paper Abhimanyu Mukherjee, Dr. Ram Kumar Sahu May 9 057 Are Customers Ready for Intelligent Automation Service Without Humans? The Role of Customer Engagement and Emotional Intelligence OpenAlex Paper Mai Nguyen, Peter Popkowski-Leszczyc May 7 058 The impact of AI-powered personalisation on consumer purchase decisions in the textile sector OpenAlex Paper Horia Mihălcescu, RALUCA-GIORGIANA CHIVU (POPA) et al. May 5 059 Zero-Click Commerce: The Impact of Invisible AI Interfaces on Brand Loyalty and Impulse Purchasing OpenAlex Paper Dr. Latha B. V May 5 060 Zero-Click Commerce: The Impact of Invisible AI Interfaces on Brand Loyalty and Impulse Purchasing OpenAlex Paper Dr. Latha B. V May 5