MOBILE APPLICATION DAILY USER ENGAGEMENT SCORES AND USER PROFILES

A system logs application usage data on a mobile device, processes the data on an analysis system and outputs a current and predicted score to, e.g. third parties. The system logs application-related usage data, which is collected via, e.g. a keyboard application running in the background on the mobile device. The system then evaluates the logged usage data and the events corresponding to a particular application. The events can be analyzed to score the user engagement level with the application, e.g., more events recorded for a given application per day, the more engaged a user is with that application. The engagement level can further be predicated based on historical usage log data from which a score decay model can be generated.