MODIFYING DIRECTIONS TO A PARKING LOT ASSOCIATED WITH A VENUE BASED ON TRAFFIC CONDITIONS PROXIMATE TO THE PARKING LOT

A venue is associated with various parking lots, and a user may purchase a space in one of the parking lots. A venue management system associated with the venue stores an association between the user and the parking lot. Based on a location of a client device associated with the user, the venue management system communicates navigation directions to the client device for presentation to the user. The directions communicated to the client device account for traffic conditions within a threshold distance of the parking lot, and the venue management system may modify stored directions to the parking lot based on the traffic conditions and communicate the modified directions to the client device for presentation to the user. Additionally, the traffic conditions used by the venue management system include information describing on current usage of various parking lots associated with the venue to allow the user to bypass congestion.