METHOD AND APPARATUS FOR PERFORMING REAL-TIME OUT HOME ADVERTISING PERFORMANCE ANALYTICS BASED ON ARBITRARY DATA STREAMS AND OUT OF HOME ADVERTISING DISPLAY ANALYSIS

An approach is provided for determining performance of location-based displays. The coincidences computational platform may process and/or facilitate a processing of at least one data stream associated with at least one device to cause, at least in part, an extraction of one or more data sets. Then, the content platform may determine one or more arbitrary events data sets from among the one or more data sets based, at least in part, on a coincident occurrence of casual and non-causal events of the one or more arbitrary events data sets with at least on location-based display. Lastly, the content platform may determine one or more information placement parameters for the at least one location-based display based, at least in part, on the one or more arbitrary events data sets.