METHOD AND APPARATUS FOR GENERATING PREDICTIVE INSIGHTS FOR AUTHORING SHORT MESSAGES
Patent №
US 10,073,822
Granted
2018-09-11
Filed 2016
Owner
ADOBE SYSTEMS INCORPORATED
+1 more
Lab
—
AI components
5
ml · nlp · kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
15146676
A method for generating predictive insights for authoring messages is provided. The method includes receiving a message to be sent as an input. Key performance indicator (KPI) whose value is to be predicted for the message is identified from the input or marketing tool configuration. A plurality of feature vectors of the message are generated. KPI contributions for the plurality of feature vectors are determined using feature vectors of messages sent in past and tracked KPI values of the messages sent in past. The KPI contribution is a measure of contribution of feature vector to value of the KPI. Value of the KPI for the message is predicted by applying determined KPI contributions to the plurality of feature vectors. Apparatus for substantially performing the method as described herein is also provided.
AI classification
Ownership
ADOBE SYSTEMS INCORPORATED
assignment · 384590329
NEOLANE SAS
assignment · 384590353
Assignors
GOYAL, TANYA, JAIDKA, KOKIL
On an employer assignment, the assignors are typically the inventors.