Advertisement-Controlled Web Page Customization

Patent №

US 10,073,922

Granted

2018-09-11

Filed 2007

Owner

MICROSOFT CORPORATION

AI components

3

kr · evo · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

11942736

In accordance with one or more aspects of the advertisement-controlled Web page customization discussed herein, functionality allowing an advertisement to set various presentation properties of a Web page is exposed. The advertisement invokes the functionality to set a particular presentation property of the Web page to a corresponding property value in order to customize the presentation of the Web page as desired by the advertisement.

AI classification

Knowledge representation0.99
AI hardware0.95
Evolutionary computation0.62
Natural language0.09
Machine learning0.00
Speech0.00
Planning0.00
Vision0.00

Ownership

MICROSOFT CORPORATION

assignment · 201360120

Assignors

BORSHACK, RONEN

On an employer assignment, the assignors are typically the inventors.

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