OBTAINING LOADS FOR NEXT LEG OR BACKHAUL

Transportation services are matched with a specified demand for transportation services. Categories of transportation services met by capabilities of the transportation service provider are determined, along with preference data concerning the transportation service provider, in which non-user-defined preference data is at least partially obtained by machine learning. Candidate service interest is used to match the transportation service provider to the specified demand for transportation services. Competitive bids are obtained to meet a specified demand for transportation services, and the transportation service provider is offered inclusion in the competitive bids based on the candidate service interest. If the transportation service provider wins the bid, provision of the transportation service are arranged, and if the transportation service provider loses the bid, repeating the sequence of using the candidate service interest to match the transportation service provider to the specified demand for transportation services.