SYSTEMS AND METHODS FOR ANALYZING CONSUMER SENTIMENT WITH SOCIAL PERSPECTIVE INSIGHT

The present invention relates to systems and methods for cloud based consumer sentiment analysis with social insights. Data is integrated from a plurality of data sources, including a structured data source, an unstructured data source, a social data source, and a syndicated data source. Key attributes are selected from the integrated data, and may be name value pair requests. From these key attributes, consumer segments, sentiments and attribute correlations may be generated. The segments are generated from the social data. The correlation is generated using clustering algorithms. In some embodiments, generating sentiment and generating correlations dynamically utilizes models according to attributes of the integrated data. Polarity, emotion and topicality may be calculated for the generation of visualizations.