GENERATING AN AUTOMATED MULTIMEDIA FEED BASED ON CUSTOMER SPECIFIC APPLICATION SOFTWARE RUNNING ON CUSTOMER DATA CENTER/CLOUD

Techniques for generating multimedia feed based on customer specific application software running on customer datacenters and/or cloud are described. In one example embodiment, a request to dynamically render multimedia feed associated with the customer specific application software is received via a user's multimedia device. The user's privileges are then verified by mapping the user to a defined one of roles. The customer relevant data is then obtained using news feed plug-ins based on the outcome of verified user's privileges. A three-dimensional (3D) multimedia feed is then generated by compiling the obtained customer relevant data. The three-dimensional (3D) multimedia feed is then dynamically rendered to the user's multimedia device.