SYSTEMS AND METHODS FOR PROVIDING A PLAYLIST OF USER-RELEVANT CONTENT FOR PLAYBACK IN PLACE OF ADVERTISEMENT CONTENT

Systems and methods are provided herein for generating and providing a playlist of content relevant to a user that is to be played back instead of advertisement content. In some embodiments, a media guidance application may access a profile of a user, and may generate a playlist comprising a plurality of program content based on data of the profile. The media guidance application may determine that advertisement content is imminently to be played back to the user, and, in response to determining that the advertisement content is imminently to be played back to the user, the media guidance application may select program content of the playlist to play back instead of the advertisement content, and generate for display the program content.