STANDARDIZING ATTRIBUTES AND ENTITIES IN A SOCIAL NETWORKING SYSTEM

A system extracts data from profiles on a social networking system. The system writes the data to a database when the data exceeds a first threshold. The system then determines a degree of similarity between the data and other similar data, and writes the data and a first portion of the other similar data to the database when the degree of similarity between the data and the first portion of the other similar data exceeds a second threshold. The system then receives into the computer processor input from a plurality of users. The input relates to an agreement or disagreement regarding the degree of similarity between the data and the first portion of the other similar data. The system writes the data and a second portion of the other similar data to the database as a function of the agreement or disagreement of the plurality of users.