SYSTEMS AND METHODS FOR IDENTIFYING SIMILARITIES USING UNSTRUCTURED TEXT ANALYSIS

Generally discussed herein are systems, devices, and methods for unstructured text analysis. A method can include deconstructing structured data to create unstructured text, creating a first word cloud using the unstructured text, creating a query based on the first word cloud, receiving data corresponding to contents of a specified number of records determined to include data most similar to the first word cloud in a database of records, creating a second word cloud for each of the specified number of records using the data from the specified number of records, determining similarity values indicating how similar the first word cloud is to each of the second word clouds, and providing a similarity indicator for each record of the specified number of records to a user interface, the similarity indicator representing a relative magnitude of the determined similarity values of the specified number of records.