DATA STRUCTURES FOR CATEGORIZING AND FILTERING CONTENT

Methods, systems, and computer program products are included for retrieving content. A content payload is received via a network. The content payload includes a first tag that is associated with a first content data structure of one or more content data structures and a second tag that is associated with a second content data structure of the one or more content data structures. The first tag and the second tag are parsed from the content payload. Client information is compared with the first tag and the second tag. The client determines that the first tag matches the client information and the second tag does not match the client information. Based on the determining, content corresponding to the first content data structure is displayed, while content corresponding to the second data structure is not displayed.