KEYWORD BASED AUTOMATIC REPLY GENERATION IN A MESSAGING APPLICATION

The present application discloses a method of generating an automatic reply (auto-reply) message. A server receives a text message directed to a content provider, and obtains content information of a webpage associated with the content provider. The content information of the webpage includes predetermined tags and information concerning content items of the webpage. The server then composes an auto-reply message according to a specific keyword of the text message, and specifically, information of at least one content item is extracted according to an auto-reply rule. The auto-reply rule is included in an auto-reply rule database that further includes a plurality of keywords and the content items of the webpage semantically correlated with the keywords based on the set of predetermined tags. The server then returns the auto-reply message including the information of the at least one content item corresponding to the specific keyword for display on the client device.