INFORMATION PUSHING METHOD AND SYSTEM

A method for pushing information is disclosed by which a client acquires the statistical characteristic information of a current video frame in real time during video playback on the client; the client then searches a first mapping relationship table consisting of mapping relations between the statistical characteristic information and index values that is established by the client for the index value that matches the acquired statistical characteristic information, and sends the index value thus found to a cloud server; the cloud server searches a second mapping relationship table consisting of mapping relations between the index values and push information that is established by the cloud server for the push information that corresponds to the index value; and finally the client receives and plays or displays the push information. There is also provided a system for pushing information.