ADAPTING USER TERMINAL ADVERTISEMENTS RESPONSIVE TO MEASURED USER BEHAVIOR

Patent №

US 10,275,801

Granted

2019-04-30

Filed 2014

Owner

CA, INC.

Lab

AI components

3

kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

14576965

User profile information is generated which characterizes measured user interaction with an application program that is encapsulated by the computer readable program code and processed by the processor. Operation of an advertisement displayed while the application program is being processed is controlled based on the user profile information.

AI classification

AI hardware1.00
Knowledge representation0.97
Planning0.82
Machine learning0.07
Vision0.07
Evolutionary computation0.02
Natural language0.01
Speech0.00

Ownership

CA, INC.

assignment · 345570402

Assignors

LINDO, JONATHAN

On an employer assignment, the assignors are typically the inventors.

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