SALIENT TERMS AND ENTITIES FOR CAPTION GENERATION AND PRESENTATION

Architecture that enables the extraction of document-specific salient terms from documents for use improving the result summaries on a search engine result page (SERP), and methods to extract the salient terms from the documents using search engine logs, document metadata, and other algorithms. Document-specific salient terms can provide additional information and significantly improve user success in finding relevant documents while disregarding non-relevant documents. The architecture also enables the extraction of entity information from a variety of sources, some of which are at a query level, and other sources that are specific to a single document. All the entities available are aggregated for a set of results and the most relevant results are identified. The final set of results is then used to determine where in the document summary to apply visual emphasis or cues (e.g., bolding).