Preloading Animation Files In A Memory Of A Client Device

A digital magazine presents content items to a user including one or more animation files. An animation file includes a plurality of frames that each has a variable display duration. To improve presentation of an animation file, a number of frames of the animation file that are preloaded into a memory of the client device on which the animation file is presented is determined based on contextual features describing computing resources available to the client device and on the display duration of frames of the animation file subsequent to a currently displayed frame of the animation file. Additionally, an animation file may be selected for preloading and display from a plurality of animation files based on a ranking the animation files.