SYSTEM AND MEHOD FOR USING SOCIAL MEDIA TO TARET INDIVIDUALS THAT MAY BE RECEPTIVE TO AT LEAST ONE

A system and method is provided for adding an advertisement to a digital message. An advertisement generator residing on a network host accepts digital messages from contributors and allows the contributors to select an advertisement to be displayed with their contributed messages. These digital messages may be sent to specified recipients or published on a Web site. Using stored personal data associated with the contributor and with the recipient of a digital message, in addition to the content of the message itself, the advertisement generator suggests advertisements to be included with the digital messages based on their contextual relevance. If the contributor-selected advertisement is provided by a third party advertiser, the message, contributor, and advertisement data may be utilized to compensate the contributor of that message for sending it to at least one recipient or posting it on a Web site.