ADAPTIVE WIZARD FOR GAMIFICATION SITE CREATION

Systems, methods, and computer-readable media for generating, by an adaptive wizard, a customized gamification system to a customer. The gamification system is a system of events and milestones that provides a means by which the customer can recognize and award desired behavior patterns in order to increase engagement with users. The adaptive wizard generates the gamification system based on customer input and/or observed user behavior on a customer website. The adaptive wizard receives the input and determines content of the gamification system. The adaptive wizard processes the inputs and develops the gamification system for implementation by the customer to assist in achieving customer enterprise goals.