METHOD AND APPARATUS FOR MARKETABILITY ASSESSMENT

A system that incorporates teachings of the present disclosure may include, for example, a processor operable to determine whether a correlation exists between first products or services consumed by a subscriber leader and second products or services consumed by a plurality of subscriber followers. The first and second products or services can be distributed by a media service provider over a communication system and can be consumed by way of one or more media processors. The processor can be further operable to identify a plurality of market sector classifications for each of the second products or services consumed, to assess a plurality of values of consumption for the plurality of market sector classifications, and to determine a plurality of marketable values for the subscriber leader. Other embodiments are disclosed.