SYSTEMS AND METHODS FOR A FRAMEWORK FOR GENERATING PREDICTIVE MODELS FOR MEDIA PLANNING

Systems and methods for a framework for generating predictive models for media planning. In some aspects, control circuitry receives, from a database, reference data associated with a program. The control circuitry receives a future date for insertion of an advertisement during transmission of the program. The control circuitry determines a prediction period between a current date and the future date. The control circuitry determines whether the prediction period exceeds a threshold period. If the prediction period does not exceed the threshold period, the control circuitry selects a first type for a predictive model. If the prediction period exceeds the threshold period, the control circuitry selects a second type for the predictive model. The control circuitry trains the predictive model according to the selected type and based on the reference data. The control circuitry predicts, based on the predictive model, an average audience for insertion of the advertisement.