METHOD AND APPARATUS FOR GENERATING A CONTENT RECOMMENDATION IN A RECOMMENDATION SYSTEM

There is disclosed a computer-implemented method of generating a content recommendation for a user of an electronic device, the method executable by a recommendation, the content recommendation being associated with a content item available at one of a plurality of network resources accessible via the communication network. The method comprises: executing a first machine learning algorithm module in order to determine a sub-set of recommended content sources from a plurality of possible content sources that is based on at least some of a first sub-set of user-specific content sources and a generated second sub-set of user-non-specific content sources; analyzing the sub-set of recommended content sources to select a plurality of potentially-recommendable content items; executing a second machine learning algorithm module in order to select, from the plurality of potentially-recommendable content items, at least one recommended content item; the selection being made on the basis of a user-profile-vector.