PROVIDING CONTEXT-SPECIFIC CONTENT RELATING TO A DISPLAYED PERSONAL INFORMATION MANAGEMENT (PIM) MESSAGE FOR DISPLAY IN A USER INTERFACE OF A PIM APPLICATION

A method of generating context-specific content from a database system for display in a user interface of a personal information management (PIM) application is provided. The method comprises receiving, by a database server, user selection of one or more database applications from a requesting user to generate context-specific content customized by the requesting user for display in a PIM application user interface. The method further comprises generating, using the user-selected database applications, user-customized context-specific content and transmitting to the PIM application, by the database server, the user-customized context-specific content for display in the PIM application user interface along with a PIM message. The user-customized context-specific content is relevant to the PIM message. Related apparatus, systems, techniques and articles are also described.