VIRTUAL AGENT FOR IMPROVING ITEM IDENTIFICATION USING NATURAL LANGUAGE PROCESSING AND MACHINE LEARNING TECHNIQUES

A first device may receive, from a second device, an input corresponding to a search for an item, may identify a set of items, and may determine a set of trend scores associated with the set of items. The first device may determine a set of sentiment scores, and may identify a subset of items, of the set of items, based on the set of trend scores and the set of sentiment scores. The first device may provide, to the second device, information associated with the subset of items to permit the second device to provide, for display, the information associated with the subset of items, and may receive, from the second device, information associated with a selected item, of the subset of items. The first device may determine a return score associated with the selected item, and may perform an action based on the return score.